Resources

The Best Military Advertising Techniques

Advertising on civilian media is much less regulated than advertising on military media. The Department of Defense (DoD), which provides command and [...]
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How Do You Market to the Military?

The best way to market to the military is to go straight to the hub of their operations: military bases. There are [...]
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Why Should I Use an AAFES Broker?

If you’ve been interested in having your brand support the military community but aren’t sure where to start, SMI is here to [...]
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Your Partner in the Military Resale Market

The Military Market The military resale market is a vast market of over 30 million potential consumers, amassing over 12 billion dollars [...]
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What Services Do Military Marketing Companies Provide?

What Services Do Military Marketing Companies Provide? The military sector is a largely untapped market of consumers seeking products from a wide [...]
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Why Choose On Base Military Marketing?

Did you know that the military market is a $12 billion industry? While a wide variety of brands offer their products on [...]
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The Benefits of Using a NEXCOM Broker

Did you know that NEXCOM alone made $2.3 billion in total annual sales for the fiscal year of 2019? We bet you [...]
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The Trusted Military Resale Group

When researching distributors in the military market, you need to look for an organization that is knowledgeable, strategic, and, most importantly, trusted. [...]
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What is a Military Broker?

There are many different types of brokers, from insurance brokers to mortgage brokers to real estate brokers. But, many have never heard [...]
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How Advertising on Military Bases Works

Military bases are essentially like “mini America’s” with housing, retail, entertainment, and even education hubs on base. Often times, businesses find that [...]
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Military Retail Marketing International

Understanding the retail marketing process is simple: you deliver a product directly to consumers in a retail store. However, what goes into [...]
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The Leading Military Marketing Services

Reaching a niche audience like the military requires extensive industry knowledge and the right connections. Thankfully, we’ve already done the brunt work [...]
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Your Connection to Global Military Marketing

Have you thought about your brand going bigger and scaling up internationally? No need to keeping thinking; now is the time to [...]
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Tips for Advertising to Military Members

Have you been considering marketing to the military? If so, you probably know that the military market is a 12-billion dollar industry! [...]
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Know Your Military Demographics

At SMI, we use detailed data and insight on military demographics to better reach active-duty members and their families shopping on military [...]
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Veterans Shopping Privileges Expanded by Military Stores

Increased Veterans Shopping Means More Sales in Military Markets Military Exchanges started the New Year off on the right foot by expanding [...]
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How to Get Your Product into Stores on Military Bases

Working with a military sales broker is the only way to get your products into stores on military bases. SMI is here [...]
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Shop Online, Pick Up In Store Now Available to the Military Market

Through the Army & Air Force Exchange Service’s buy online, pickup in-store service, online shopping is now available to the military market.
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Tax-Free Benefit for Veterans Boosts Military Sales for Brands on the Exchange

For the last two years, U.S. Veterans have enjoyed the benefit of shopping tax-free through the Exchanges online, boosting military sales for [...]
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SMI Increases Points of Distribution & Speed to Market for L’Oréal

Learn how SMI increased points of distribution and speed to market for L'Oreal with their military marketing expertise.
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Tax Cuts For Troops And What It Means For Businesses

With the new legislation for the 2018 tax year causing tax cuts, military members will have more to spend in their communities [...]
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