Who We Are

SMI – The Team Behind the Tactics

How do you build a culture that is on the right TRAC? You build a team with the right people and foster their path to become Trusted, Responsive, Accountable, and Committed market specialists. At our core, we are all about connecting. We connect consumers to brands, retailers to products, and shoppers to experiences. But the vital connection that makes everything work is our collaboration – between internal teams, retail partners and, most importantly, our clients! Collaboration allows us to leverage our tactical insight and execution into exceptional results. These vibrant connections fuel exceptional performance and growth in the global military resale market. We are proud to deliver great brands to the most deserving customers in the world: the members of the US Military and their families.


Military Market Demographics

Specialized Marketing International’s Mission Statement:

Our relentless passion and mission is to deliver game-changing growth by forging strong relationships, creating end-to-end business solutions, and driving success globally for our manufacturer and retail partners.

Building a United Military Marketing Base

SMI is proud to be a key member of the Eurpac Family of Companies, and together we’ve been growing and delivering great brands and products to military customers for almost 70 years. Our long-term focus on the military channel has given us an unparalleled reputation in the industry. With the resources of a large, employee-owned organization and the nimble flexibility of a special operations team, SMI goes beyond the basics. We adapt to changing dynamics in the market with speed and efficiency, adjusting our tactical solutions to ensure our clients the best outcomes. Every day we leverage our legacy of success and hard-won relationships with our cutting-edge expertise, insight and engagement to achieve our clients’ mission.

Contact SMI Today!