What We Do

As your military broker, SMI’s mission is to deliver game-changing growth by forging strong relationships, creating end-to-end business solutions, and driving success globally both for our supplier partners and the military retailer.

We provide comprehensive retail support through all parts of the sales journey. Click any link below to lead to specific examples or continue down the page for more information on each business element.

  1. Strategic Management Partner

  2. Ecommerce

  3. Consumer Insight & Military Market Knowledge

  4. Business Intelligence

  5. Category Management

  6. Retail Services and Brand Activation

Strategic Management Partner

Reaching military consumers globally and executing brand strategies is complex. We are channel experts committed to maximizing the reach and potential of your brand by providing:

  • Dedicated category experts
  • Joint business planning
  • Brand development and positioning
  • Strategic retail planning
  • Business process solutions


We provide a complete one-stop Ecommerce solution, with over 12,000 products online and growing. We provide the following services:

  • Dedicated ECOM team
  • Content and product setup and maintenance
  • Inventory management
  • EDI services
  • Product order management

Consumer Insight & Military Market Knowledge

Military Exchanges serve active duty service members, dependents, military retirees, and veterans, which creates a unique customer pool of over 30 million eligible shoppers. Each military retailer operates with different strategies, budgets, and methods. With our insight and knowledge, we work to provide:

  • Consumer and brand engagement opportunities
  • Brand site activation base-wide
  • Sponsored placement and participation in specialty events

Business Intelligence

Our award-winning technology, tools, and retail expertise keep you informed, equipped, and on-track with your goals. Our real-time sales tools provide you with:

  • An interactive, real-time sales dashboard
  • Customized reporting to measure sales performance, share performance, and performance-to-plan
  • Database management
  • Nielsen and military retail point of sales data

Category Management

Our analytics team integrates data points from the supply chain, promotions, point of sale data, retail observations, and consumer feedback to gain a 360° view of critical insights and trends. With this data, we can provide you with:

  • Planogram creation and space management
  • Vendor-managed inventory
  • Purchase order tracking
  • Full category performance analysis and recommendations
  • Forecasting and inventory analysis

Retail Services and Brand Activation

With at-the-shelf service in over 750 stores worldwide and a dedicated field management team serving every military retailer, we provide tailored retail solutions designed to face each client’s unique challenges. Some of the services we provide include:

  • Product placement for launch, reset, or seasonal focus
  • Promotion execution and point of sales set up
  • Real-time reporting and image capture
  • Inventory services and audit
  • Retail activation and customer engagement
  • Retailer associate product knowledge training
  • Scan-based trading services