Why It’s Important to Use A Specialized Marketing Firm

A specialized marketing firm offers one marketing service to help fulfill a specific need for a business, rather than a one-stop-shop for all marketing needs. At Specialized Marketing International (SMI), we are experts in all things military marketing. We help your brand break into the military market. So, while your brand might already have a marketing agency or team, we bring add-on value in a way others can’t – understanding the military market. Keep reading to learn why your company should partner with us to reach more customers and support our troops.

Specialized Knowledge

You can think of us as your go-to military marketing and headquarter experts. As a specialized marketing firm, our services aren’t just like marketing to any retailer. The military industry takes knowledge, resources, and networks just to get your foot in the door. We are focused on giving brands the opportunity to connect with military members and their families with the right strategy, people, and tools.

Focused Services

At SMI, our mission is to deliver immense growth by forging strong relationships, creating end-to-end business solutions, and globally driving success for our suppliers and military retailers. We provide our clients with comprehensive retail support throughout the entire sales journey. As a strategic management partner, we maximize the reach and potential of your brand. Our services include:

• Ecommerce

• Consumer Insights

• Military Market Knowledge

• Business Intelligence

• Category Management

• Retail Services

• Brand Activation

• And more!

Specialized Marketing International

It is incredibly important to use a specialized marketing firm if your brand is trying to break into the military market, and we can help you do it! Not only will your brand benefit from reaching a $12 billion market spanning 10,000+ facilities worldwide, but you will also be supporting the amazing men and women who work so hard to protect our country. Contact SMI today to get started on your military marketing journey.