Who We Are

Who is Specialized Marketing International?

Think of us as your go-to military marketing and headquarter experts. We work with many brands, both leading and emerging, to give them the opportunity to connect with military members and their families. As your strategic management partners in the military market, we are here for you every step of the way to ensure your success. This isn’t like marketing to just any retailer; this industry takes knowledge, resources, and networks to get your foot in the door.

Selling your brand in a specialized market requires the right strategy, right people, and right tools. SMI can provide you with all three, leveraging data analytics, market research, and experienced military marketing and headquarter teams to help you achieve your goals.

Military Market Demographics

Military Exchanges provide service members an affordable place to shop and provide a taste of home for soldiers who are stationed overseas.

SMI is a Member of the Eurpac Family of Companies

We are proud to be an employee-owned company. For nearly 70 years, Eurpac has been developing and delivering unique channel solutions for leading and emerging brands seeking to reach military members and their families around the world.

With our decades of experience and data, we’ve been able to connect brands from a variety of industries with military retail audiences. We champion military members around the world by bringing them brands that give a taste of home. You can be part of this too by partnering with us and getting your brand on base. Let us help you in order to help those who protect and serve us each and every day.

Looking for Additional Services Within the Military Channel?

Every brand requires individualized, strategic support to achieve their military marketing and headquarter goals. The Eurpac family of companies understands that each brand requires a different type of expertise depending on these goals. Each division of Eurpac provides specialty services to support the unique requirements of their clients’ brands.

1. Management services and consumer engagement for the global military convenience channel.

2. Global military headquarter and retail service in the Exchange channel.

3. Military retail service agency in commissary and convenience channels.

4. Management services for the global military trade channel.

5. Nationwide wholesale distributor of sports nutrition and health products to the retail trade.